3 Major Challenges Senior Executives face


We all want to live a full and authentic life. However, our world is full of expectations and pressure. More often than we would like to admit, we are pushing ourselves to be someone who we are not or do something that we don’t like just so we can “fit in” or “be seen in the right place doing the right thing with the right people” to achieve that projected vision we have in our mind.

When we have done that long enough, we split our lives into two:

  • the real life we live, and
  • the life we actually want to live.

Which life are you currently living?

The 3 major challenges most senior executives face can be summarized in 3 words: WHAT, WHO and WHY.

What – even though many of them are good at leading a global organization, when it comes to making a personal change in life, often they have little idea WHAT that change is.

Who – without the job titles, they struggle to connect with who they are and, therefore, often, face an identity crisis.

Why – when they have been doing their job for so long, they no longer know why they do what they do. When that happens, they question their lives.

The solution is to gain absolute clarity on What, Who and Why.

What – in order to know what we truly want to do, we need to, firstly and relentlessly, identity what we don’t want in our lives. Have you ever said to someone in a causal conversation “I would like to do that one day!” when deep down you know that one day will never come. This is the clutter we need to get rid off.

Who – we need to differentiate our internal voice from the external noise.

Who we are decide and impact on what we do.

What we do doesn’t make us who we are.

Why – to connect with our Why, we need to bridge the mind and the heart, i.e. the What and the Who.

Many of us have this constant battle between what makes sense in our minds and what we sense in our hearts. The key to being our authentic selves is to have the mind and the heart work together, not against one another.

Too often, even when we sense in our hearts that it is the right thing to do, if it doesn’t make sense in our minds, we delay or drop that action. We are then left with a sense of restlessness simply because we know deep down it is what we want to do, not what we think we should or need to do.

To bridge the mind and the heart, we need to clear our minds, i.e. the What, to create the space and the silence required to hear our own voice.

In my upcoming book, “mindcode – transform your life from the side out“, it details a simple yet profound 3 step framework to help you connect with your authenticity, by looking at our What as the first step. Mindcode:

  • helps you see what is truly important from what you think is important in life.
  • shows you how to liberate yourself from a focus on limitation to a focus on possibilities and opportunities.
  • develops a personal plan with you to reinforce and sustain your own transformation in this fast changing world we are in.

The reality is we can live a liberating and authentic life even when we don’t know it all. The question is not about “what do you want to do in your life?”. The real question is

How would you like to live and remember your life?



If you would like to pre-order your copy of mindcode – transform your life from the inside out which will be published in 2017 , please contact me.

In the meantime, as I am leaving in early Dec with my family for our holidays, may I take this opportunity to wish you and your families a Merry Xmas and a Happy Authentic New Year!